Emerging Trends in Real Estate® is an annual series of trends and forecast publications that reflect the views of leading real estate executives in three global regions—the Americas, Europe, and the Asia Pacific region.

Undertaken jointly by PwC and the Urban Land Institute, the 2025 Emerging Trends in Real Estate® provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, metropolitan areas, and other real estate issues. Each report:

• Tells you what to expect and where the best opportunities are.
• Elaborates on trends in the capital markets, including sources and flows of equity and debt capital.
• Indicates which property sectors offer the best opportunities and which ones to avoid.
• Explains how the economy and concerns about credit issues are affecting real estate.
• Discusses which metropolitan areas offer the most and least potential.
• Describes the impact of social and political trends on real estate.
• Explains how locational preferences are changing.

Download the most recent report.