Filmed October 22, 2014, at the ULI Fall Meeting in New York City.
Commercial real estate (CRE) still faces issues associated with antiquated technology, such as fragmented information and stale data. The lack of access to open data systems and currently available technologies is causing problems that only data-driven technology companies can solve.
CRE as an industry will reach its full potential only through the adoption of collaborative, real-time technologies. Google Capital’s recent $50 million investment in Auction.com signals a new era in CRE. The Internet giant’s investment is encouraging the industry to use newly available big-data answers for old real estate questions—a huge win for all. Use of big data in the investment, design, and construction process is growing faster and more powerful every year, while big data–driven leasing and market research is ripe for a revolution in effective, open, and efficient analysis.
This panel of technology leaders discusses how embracing the world of online information will revolutionize how CRE professionals reach larger audiences faster and more effectively than ever before.
Discussion Leaders
- Moderator: Alisa Brem, development associate at EDENS
- Joshua McClure, founder and chief executive officer of RealMassive
- Chris Palmisano, senior account manager for key accounts at Google
- Jake Seid, president of Auction.com
Read More at Urban Land Magazine
Open Data’s Impact as Yet Untapped by Real Estate Industry
Aggregation and analysis of open data—that is, information that is freely available via the internet—are revolutionizing fields such as science and government, said panelists at the ULI Fall Meeting, but it is still anathema to many in the real estate industry.