Filmed October 21, 2014, at the ULI Fall Meeting in New York City.
Vincent Stanley, co-editor of Patagonia’s Footprint Chronicles, shares how the outdoor clothing company successfully built a brand identified with a more active, healthier, and greener lifestyle. Explore the tensions between marketing and sustainability, the public’s influence on the direction of the brand, and the trade-offs addressed throughout the company’s growth.
Read More at Urban Land Magazine
Shaping the Future through the Built Environment
Panelists at the opening session of the 2014 ULI Fall Meeting predicted that the next wave of change has the potential to reverse troubling current trends, from climate change and economic inequality to the personal isolation caused by overuse of electronic gadgetry.