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Rochester, NY - Virtual Advisory Services Panel
June 16, 2021
ULI was asked by the City of Rochester, NY to convene a Virtual Advisory Services Panel (vASP) focusing on the Bull’s Head Neighborhood. The panel was tasked with providing recommendations on revitalizing the Bull’s Head Neighborhood and ways to attract and sustain new small and local businesses to the area. Specifically, the panel provided strategic recommendations on:
• What commercial goods and services would be best for the area while retaining its core character;
• Best practices for taking on a new identity within the city and region; and
• Creative ways to successfully recruit and sustain new small and local businesses in forthcoming commercial space.
Photo By ULI
The panel was led by Paul Bernard (Georgetown University) and included panelists Antoine Bryant (Moody Nolan), Ashley Jones (Invest Atlanta), Kim Robinson (Pioneer Valley Planning Commission), Lawrence (Larry) Cranor (RKG Associates, Inc.), William G. (Bill) Lashbrook III (PNC Bank, retired). ULI Staff Lauren Callaghan and David Zehr supported the panel.
Date: June 7-10, 2021
Location: Rochester, NY (virtual)
Sponsor: City of Rochester and ULI Foundation
Subject Area: Economic Revitalization
Panel Chair: Paul Bernard, Georgetown University
Background
As noted in the panel’s briefing materials, Bull’s Head is a key historic western gateway to the city. The area is a predominantly African American community with strip commercial and retail development and single-family homes. The city owns significant acreage in the heart of Bull’s Head and this 12-acre redevelopment area has the potential to act as a catalyst for new commercial and retail development.
Key recommendations from the panel include
• Partnership development that strategically engages new stakeholders in the region.
• Community engagement that is representative of Bull’s Head area and involves a collective impact model.
• Workforce development and entrepreneurship programs to grow jobs, investment and services.
• An identity for the area that incorporates the inherent community culture and attracts residents and commuters to stop, shop, and play.
• Business and economic development strategies that support existing and new neighborhood businesses.
• Programming and activation in open spaces and community buildings that foster a sense of place.
• A clearly defined program and process for the city-owned parcels.
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