Report Summary:
What drives successful brick-and-mortar retail today? What lessons can be learned from outperformers that can help owners improve their retail centers or plan better ones? How do shopping centers thrive alongside the convenience of e-commerce? And how can cities support successful retail development in their downtowns and in neighborhoods? To better understand the factors that drive success today, the Urban Land Institute spoke with the owners of a wide range of thriving open-air retail properties across the nation.

The projects profiled in Successful Retail: How 14 Shopping Centers Are Thriving Today demonstrate, by their very diversity in geography and type, that there is no single blueprint for success shared by all high-performing centers. Yet the owners interviewed reveal several operational themes and strategies followed by nearly every successful center.

Overall, Successful Retail provides valuable insights into the current state of the retail industry and how retail property owners, investors, and cities can best navigate a crowded and increasingly complex retail environment.