Proptech: Changing the Way Real Estate is Done, is a new report from the ULI Center for Real Estate Economics and Capital Markets, in partnership with leading international law firm
Goodwin. The report consolidates and analyzes data collected from a survey of 200 ULI members from around the world who have direct involvement with their companies’ adoption of proptech, along with eighteen in-depth with real estate executives whose companies have recently adopted new technologies and are planning for more.
This report explores the level and profile of real estate companies’ most recent activity—within roughly the last three years—integrating the quickly growing and changing property technology (proptech) industry into their business. It also provides a framework to understand the breadth of current applications, their impacts on business functions, as well as business strategies used for adoption, and plans for the foreseeable future.
The survey and interviews spotlight a real estate industry that has more than begun the process of moving far past traditional approaches. Technology is now viewed as the way to remain competitive in every business product, service, and operation—and even more so, as a means to challenge the status quo and lead market change. As one company said, “We are increasing our [adoption] capacity in order to be ahead of the curve and lead the transformation in the real estate sector.”