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2022 ULI Prize Winner—Jeanne Gang
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Mountain Lake, VA - Advisory Services Panel
September 21, 2022
Mountain Lake is a freshwater lake located in Giles County, Virginia approximately 32 airline miles northwest of Roanoke and about a 30-minute drive from the Virginia Tech campus in Blacksburg. The property, commonly referred to as Mountain Lake consists of 2,600 acres of forested land, a 55- acre lakebed and lodging facilities totaling 100 rooms, including hotel rooms, historic log cabins, a lodge building, and modern cottages. The property also houses guest amenities and 25 miles of trails. Mountain Lake is famous as the filming location for the movie Dirty Dancing.
In 2011, an Advisory Services Panel was conducted and provided strategic advice on a variety of physical and organizational structure issues for the Mountain Lake Lodge. In 2022, a new ULI Advisory Service Panel was conducted to provide the additional advice regarding adapting to contemporary trends in lodging and resort management. Both panels were private undertakings and their recommendations confidential.
Photo By ULI
The panel was chaired by Allen K. Folks, Principal and Director of Design and Planning Ascent, Sacramento, CA. Other panelists included Mary Burkholder Associate Principal, BAE Urban Economics, Washington, DC, Jason Gilman, Planning Group Leader ISGLaCrosse, WI, Nan Roher, Consultant, Baltimore, MD and John Keeling, Executive Vice President, Valencia Group, Houston, TX. ULI staff: Tom Eitler, Senior Vice President, Advisory Services.
Date: June 12-17, 2022
Location: Mountain Lake, Virginia
Sponsor: Mary Moody Northen Endowment
Panel Chair: Allen K. Folks, Principal and Director of Design and Planning Ascent
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