The Urban Land Institute (ULI) is a global research and education nonprofit organization whose mission is to shape the future of the built environment for transformative impact in communities worldwide. ULI Americas implements its mission through 42 local district councils across the United States. ULI New York is the largest district council, with over 2,500 members in the New York City, metro area.

ULI’s Mission Commitments, and the focus of ULI New York’s work, include:

• Accelerating decarbonization and net zero in the built environment
• Increasing attainable housing
• Developing the next generation of diverse industry leaders

ULI New York is searching for a Specialist to join our closely knit and collaborative team of four high-performing professionals that serves local members in the real estate and land use profession and fosters relationships, learning, and leadership that meaningfully affect their careers, their communities, and the industry. We are looking for someone who is interested in staying with the team over the long term to grow ULI membership and impact.

The Specialist position is a great opportunity for someone interested in working with regional industry and public and nonprofit leaders to address critical land use and development challenges. The Specialist works closely with the Executive Director, ULI New York staff, and members to implement ULI New York’s business plan; coordinate marketing and communications and program development; and support diversity, equity, and inclusion initiatives.

POSITION SUMMARY:

The Specialist, reporting directly to the Executive Director, will work closely with ULI NY’s Chair,

Vice Chair, volunteer leadership team, Executive Director, ULI NY staff, ULI NY’s Communications Committee and volunteer members to coordinate a communications and marketing plan, including email marketing and social media, that elevates the private and public sector’s awareness of ULI NY’s brand, program of work, commitment to advancing diversity, equity and inclusion (“DEI”) in ULI and the real estate industry in New York, thought leadership and community impact initiatives (Technical Assistance Panels (“TAPs”), UrbanPlan and UrbanPlan for Public Officials workshops).

The Specialist will work collaboratively with ULI headquarters staff and communicate regularly with the co-chairs of the various committees and subcommittees within the Specialist’s portfolio of work; communicate directly with senior industry leaders participating in ULI NY’s events and programs, general membership, prospects, sponsors and partner organizations; and, work collaboratively with any outside contractors employed by ULI NY to support the organization’s marketing and communications efforts, DEI initiatives, annual Awards for Excellence in Development, and community impact initiatives.

The Specialist will be responsible for coordinating the development of compelling, high-value content by ULI NY’s Program Steering Committee, Young Leaders Group (“YLG”) Programming Subcommittee and Women’s Leadership Initiative (“WLI”) Programming Subcommittee that showcases the thought leadership of ULI, ULI NY members and industry leaders.

The ULI NY staff currently operates on a hybrid schedule where the team works remotely on Monday and Friday and is in our midtown Manhattan office on Tuesday, Wednesday and Thursday. All ULI staff must be fully vaccinated against COVID-19.

The salary range for this position has been set at $67,000 to $72,000. Actual salaries will vary based on various factors including but not limited to experience, education, skills and other job-related factors. The range listed is just one component of ULI’s total compensation package for employees which includes a full and competitive benefits package.

SPECIFIC RESPONSIBILITIES:

Marketing and Communications:

The Specialist will work closely with the Executive Director, the volunteer leadership team, and ULI NY staff to advance the awareness and influence of ULI NY. The responsibilities will include:

• Coordinating the launch of a ULI NY Communications Committee comprised of real estate industry marketing and communications professionals who will support ULI NY’s marketing and communications initiatives.
• Working with outside consultants and ULI NY’s Communications Committee to develop a marketing and communications plan and strategies that improve member, non-member and public awareness of ULI NY’s program of work and increases member and non-member engagement with ULI NY, including through our annual Get Involved recruitment initiative.
• Coordinating and implementing persuasive communications strategies, including social media, for showcasing ULI’s thought leadership, increasing brand awareness in ULI NY’s market and raising awareness of and interest in ULI NY’s community impact initiatives.
• Designing and scheduling email marketing that creatively and effectively promotes ULI NY’s programs, activities and initiatives and improves email open rates, engagement and
• Coordinating communications initiatives, including, but not limited to, newsletters, social media campaigns, email marketing, press releases, and annual reports.
• Developing and maintaining timely, high-quality content on ULI NY’s website and social media accounts.
• Measuring and tracking the effectiveness of marketing and communications plans and

Program Development and Coordination:

The Specialist will work closely with the Program Steering Committee leadership and members to develop and coordinate the delivery and execution of timely, relevant and high-value programs.

Responsibilities will include:

• Working with committee members to identify speakers and align the content with the priorities of ULI NY.
• Attending monthly meetings, coordinating with co-chairs to produce agendas and related materials, and assisting in the development of content for 8-10 annual programs per
• Attending meetings and events and ensuring high-quality
• Working with the co-chairs to ensure programs and content are coordinated with the WLI and YLG programming subcommittees.
• Working collaboratively with the co-chairs to develop the Program Steering Committee’s annual business

The Specialist will be expected to attend morning and evening events and programs multiple times per month, as well as regular monthly meetings of the committees and subcommittees in the Specilist’s portfolio.

QUALIFICATIONS:

• BA/BS degree or 3-4 years of relevant work experience in marketing and/or communications required; a degree in communications/marketing, business/public administration, or related fields preferred
• An interest in real estate, land use or urban planning preferred; familiarity with the real estate and land use industry in New York desired
• Prior experience with non-profit management or volunteer members desired
• Proficiency in social media, email marketing (preferably Real Magnet), and WordPress
• Proficiency in Adobe InDesign/graphic design
• Proficiency in Microsoft Office (Word, Excel, Outlook, and Power Point)
• Proficiency with CRM, NetFORUM preferred
• Excellent oral and written communication and interpersonal skills to work with senior business and public sector executives and internal and external stakeholders
• Demonstrate ability to initiate tasks, assume responsibility, work with minimal supervision in a high production position, prioritize and reprioritize tasks as needed, handle multiple tasks concurrently and completely, with responsible follow-through.
• Strong organizational and project/program management skills
• Collaborative, positive and team-oriented
• Self-motivated, demonstrating meticulous attention to both details and deadlines

APPLICATION INSTRUCTIONS:

ULI has a robust benefits package that includes health, dental, and life insurance, vacation, and a retirement plan. Compensation is commensurate with experience.

To apply, please follow the link below. Please submit a résumé and letter of interest.

https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=76dd43dd-5757-401e-9ef5-65813f73b552&ccId=19000101_000001&jobId=452474&lang=en_US&source=EN

ULI is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion/creed, sex, national origin, disability, genetic information, pregnancy, veteran or active military status, alienage or citizenship status, arrest or conviction record, credit history, salary history, caregiver status, sexual orientation, gender identity, marital or partnership status, familial status, unemployment status, status as a victim of domestic violence or sexual violence, or any other status protected by applicable law.

EOE/m/f/d/v. No relocation reimbursement is offered at this time.