Many real estate developers, investors, and other landowners rely heavily on the concept of “the highest and best use” to determine what to do with a parcel of land. The reality, however, is that creating a development program – in other words determining the use or mix of uses –is a more complex process that requires a nuanced approach. By balancing the goals of the developer/investor with the specific factors influencing a piece of land, it is possible to create a unique and tailored development strategy. Through discussions of best practices and the analysis of case studies, this course will provide a look into the art and science of real estate development.