Webinar: Overcoming Opposition to Density: How Cambridge, MA Leveraged TDM Policy

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February 26
12:00 pm - 1:00 pm
Live Online
Online DC United States
ULI Learning


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Registration will open on or before Friday, February 7, 2020. This is complimentary for ULI members. Want free access to this and other ULI webinars year-round? Become a member today! 


Join us to explore how transportation professionals, developers, and public policy advocates can:

  • Overcome NIMBY fear of and opposition to density
  • Reduce parking supply and construction costs, and
  • Encourage non-auto-focused design

Building a Multimodal Future: Connecting Real Estate Development and Transportation Demand Management to Ease Gridlock, published by the Urban Land Institute (ULI) in May 2019, shows you how. In this webinar, coauthor Justin Schor of Wells + Associates explores the origin, implementation, best practices, and results of transportation demand management (TDM) policies from 10 distinctive communities across the United States. Hear perspectives of Stephanie Groll of City of Cambridge who implements these policies and Robert Dickey of Leggat McCall Properties who is affected by them as a developer in Cambridge, MA. Walk away with the formula that Cambridge and other communities have used to successfully overcome opposition to density while encouraging multimodal mobility in their projects and communities.”


Justin SchorJustin B. Schor
Wells + Associates

Justin Schor is a skilled and well-rounded transportation consultant with over two decades of forward-thinking Transportation Demand Management (TDM) experience in communities all over the United States. His skills span planning, developing, and implementing award-winning transportation solutions.

He is the co-author of the book Building a Multimodal Future: Connecting Real Estate Development and Transportation Demand Management to Ease Gridlock, published by the Urban Land Institute (ULI), and a regular speaker on the development of transportation systems that discourage gridlock and foster greater choice.

Justin is recognized for his ability to manage outreach efforts that build awareness of and participation in sustainable transportation programs – and that demonstrate measurable change in travel behavior. He combines his first-hand marketing and outreach experience with extensive training and experience in transportation planning at the development, downtown, regional, and state levels. These skills and expertise give Justin a unique ability to confidently plan and recommend transportation strategies that are grounded in reality, and that are practical, achievable, and measurable.

Justin excels in TDM program development and management, employer outreach and implementation, residential outreach and commuter support, development based trip reduction, local and regional transportation planning, LEED, alternative transportation, and much more.


Robert M. Dickey
Executive Vice President
Leggat McCall Properties

As an Executive Vice President, Rob is responsible for co-managing Leggat McCall Properties’ development business, playing a key role in client development and serving on the Investment Committee. Rob has expertise in acquisition, development, and project management with key institutional, corporate, and investor clients across a wide array of project types.

Rob brings more than 30 years of experience to the firm. In his career, he has personally developed or managed more than 4 million square feet of projects at an aggregate value/cost of $4 billion. His projects have included build-to-suits, university real estate, corporate relocations, life science facilities, and land transactions.

Prior to joining the Leggat McCall team in 2011, Rob was a Managing Director at JLL where he was responsible for the firm’s development activities in New England and directed a group of more than 30 people. He joined Spaulding & Slye in 1994 and was a Partner of the firm when it was acquired by JLL in 2006.

Stephanie GrollStephanie Groll
Parking and Transportation Demand Management Planning Officer
City of Cambridge, MA

Stephanie Groll is Cambridge’s Parking and Transportation Demand Management Planning Officer, administrator of the PTDM Ordinance, a national model for reducing single-occupancy vehicle trips. She works with developers and property owners to encourage people to walk, bike, ride transit, and carpool to their sites. Stephanie is managing the development of the New Mobility Blueprint to develop actionable recommendations for policy, programs, and regulations that will help the City implement new mobility options in a way that aligns with and advances existing values and policies. She is also engaged in an effort to develop a coordinated micromobility policy for the Boston region. Earlier, Stephanie lead the Mobility Working Group for Envision Cambridge, the City’s comprehensive plan for growth.

Before coming to the city, Stephanie was a sustainable transportation researcher and planner in Nelson\Nygaard’s Boston office. She also launched a $30 million Transit Oriented Development Bond Program for the Office for Commonwealth Development as a Harvard Rappaport Fellow. While living in San Francisco, she worked with Transportation for a Livable City. She holds a Master in City Planning from MIT and a B.A. in Psychology from UC Santa Cruz.


Members: Free
Non-members: $99