Strategic Planning for the Small Scale Developer

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February 20 @ 8:00 am
February 21 @ 4:00 pm
Omni Los Angeles at California Plaza
251 South Olive Street
Los Angeles, CA 90012 United States
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David Mulvihill, Vice President, Professional Development


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A ULI Real Estate Entrepreneur Program

Smaller real estate developers typically benefit by being more nimble, able to move more quickly to identify opportunities and execute on deals. They can take on projects that require faster decision-making and more unique and creative real estate solutions. At the same time their smaller size can mean they have fewer operational resources to draw upon, and less occasion for reflective consideration. The result can be a continual chase for the next deal without careful assessment of its fit with the firm’s expertise, capital and project resources, or risk appetite. A lack of strategic focus can also mean firms fail to adequately plan for cyclical downturns.

Through instructive lectures, case studies, panel discussions, and leadership exercises, this program will help your company to think, plan, and operate more deliberately and thoughtfully. The program will introduce attendees to the tools and frameworks of strategic planning that will help them develop a more effective, efficient, and stable organization.

As part of the ULI Real Estate Entrepreneur Program, this unique course will also afford attendees exceptional networking opportunities including luncheons, a cocktail reception, and dinner where attendees will have the opportunity to get to know other attendees and panelists in an informal atmosphere while you build your long term network of resources.

Program Leader

Martin McDermottMcDermott
Managing Director
Method Commercial Real Estate
Los Angeles, CA


Martin McDermott is a co-founder and Managing Director of Method Commercial, a commercial real estate brokerage firm focused on the disposition and acquisition of retail, office and multi-family properties for investors, commercial business occupiers and developers. Method Commercial is a new venture for Mr. McDermott that embraces his passion for brokerage, investment and development projects.

Method Commercial leverages technology and collaboration to bring the client the full expertise of its agents. With the personal dedication of a boutique firm, Method Commercial brings institutional quality analysis and advisory to private investors and developers in Southern California. Method Commercial also affords a unique opportunity to lead change in the industry through its nimble size and passionate leadership.

Before launching Method Commercial, Mr. McDermott was a founding Principal at Avison Young Southern California which grew from four employees to over 150 before merging with Avison Young of Canada, a firm that is now over 2,300 employees. Mr. McDermott ranked number one in the region for 2012 and remained one of the top investment sales agents during his tenure. Prior to joining Avison Young, Mr. McDermott began his brokerage career at the Grubb and Ellis Company in 2002.  While at Grubb and Ellis, Mr. McDermott ranked regionally in the top ten in the years of 2006-2011 and took the top spot in 2009 and 2011.

Mr. McDermott’s background in coaching and leadership was forged from 1993 to 2000, first at the Ameritech Institute where he served as an administrative team member and team building coach and later at the Ross School of Business at the University of Michigan as the head of international business development and program operations for the Global Leadership Program and the Global MBA.

Mr. McDermott loves to learn and always says, “Yes” to leading an Urban Land Institute course. Mr. McDermott has led courses in multiple US cities including “The Value of a (Good) Broker,” “Value-Add Real Estate Development and Investment” and “Strategic Planning and Implementation for the Small Scale Developer.”

Guest Speakers

Simon Aftalion
Development Director
Markwood Enterprises
Beverly Hills, CA

Greg Beck
Champion Real Estate
Los Angeles, CA

Steve Cameron
Foremost Companies
Los Angeles, CA

Karine Clark
Vice President
Commercial Real Estate Division
Umpqua Bank
Newport Beach, CA

Ben Maslan
Principal, Director of Consulting
Los Angeles, CA

Matthew H. Walker
Executive Vice President
Lowe Enterprises
Los Angeles, CA



ULI Members: $850
Nonmembers: $1,130

Registration fee includes continental breakfast, reception/dinner, luncheon, and refreshments.

Cancellations, which must be made in writing or email to ULI Customer Service, will be subject to a $100 administrative fee. Cancellations must be received at least seven days prior to the start of the workshop to be eligible for a refund. No refunds will be granted thereafter. You may, however, transfer your registration, without penalty, to another member of your organization.


Hotel accommodations are not included in the registration fee. A limited number of rooms at a rate $229 single/double (plus tax) is available for program attendees, if registered by February 6, 2018. Attendees can call the Omni at (213) 617-3300 and mention they are with the ULI Strategic Planning for the Small Scale Developer group to receive the discounted rate. Click here to reserve a room online.

Program Highlights

• Tools for strategic envisioning

• Discovering opportunity through business management tools

• Strategizing for each point of the real estate cycle

•Planning to take advantage of down cycles

• Tools for more effective leadership and teambuilding

• A framework for strategic planning and components of the strategic plan

• Establishing a baseline – benchmarking data, SWOT analysis

•Identifying your core competency

•Strategic use of capital

• Best practices to make your implementation plan work

•Case studies