Postponed - Small Scale Developer Forum: Small Meets Small

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June 9 @ 8:00 am
June 10 @ 5:00 pm
Harmon Guest House
227 Healdsburg Ave
Healdsburg, CA 95448 United States
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This event has been postponed. 


Course Description

The last fifteen Small Scale Developer Forums have visited well known major metros and emerging second tier cities to see the power of small, as it transforms neighborhoods and builds opportunity.  But does ‘small’ have a role to play in small towns?

Small Scale Developer Forum 16 will share the magic of Sonoma County as we explore how small scale, incremental development is helping build small rural communities into desirable, livable places that are attracting urban aficionados when they tire of the big city.   We will see a range of projects from a new approach to cottage courts, a 105 room hotel built in three separate buildings over a decade, an adaptive reuse of a former apple packing facility, a ‘club-working’ start up that is transforming an aging strip center and a $250 million TOD development amidst a town of 11,000 people.

Please join us on June 9-10 in Healdsburg, CA – recognized by the Smithsonian as one of the top small towns to visit in the U.S., and known nationally for is iconic town plaza and exceptional wine and food offerings. We will be holding two cutting edge skill sessions on operation coworking spaces and how to use social media to brand your project.  As this is my hometown, expect to be treated to some amazing meals and drink experiences while you and 49 of your small friends enjoy a Forum like no other.

Don’t miss this once in a lifetime program.  Limited to 50.  So sign up soon!

Course Leader

Jim Heid
UrbanGreen® Advisors
CRAFT Development
Healdsburg, CA

Jim is a real estate developer and strategic real estate advisor focused on the tools and techniques that lead to a more sustainable built environment. His consultancy – UrbanGreen® – advises government agencies, real estate companies and legacy landowners across the globe. In 2017, Jim founded CRAFT, a real estate company focused on incremental development and intentional place-building.  He currently has three projects under development in his hometown– an 8 unit Cottage Court with 4 accessory dwelling units, a 5,000 SF lifestyle driven coworking business, and a 7,000 SF mixed use complex.

An active member of the Urban Land Institute (ULI), Jim has participated in over 12 Advisory Service Panels, most recently Chairing a deep dive into Napa’s Oxbow District.  He writes and speaks regularly on sustainable design, resilience, and the value of small scale, incremental development.  His forthcoming book – Building Small: A Handbook for Real Estate Entrepreneurs, Civic Leaders and Great Communities – will provide a detailed look at the why and how of fine grained development based on national research and Forums over 14 cities.  The book will articulate why small scale development provides a more economically resilient and socially impactful approach to building and regenerating communities, than more common institutional methods.

Trained as a landscape architect at the University of Idaho, Jim went on to receive a Masters in Real Estate Development from MIT as way to more effectively integrate economics, development and design thinking.

Guest Speakers

David Baker Architects
San Francisco, CA

Alan Cohen
ABC Architects
Healdsburg, CA

David Hill
RePlay Destinations
Healdsburg, CA

Daniel Parolek, AIA
Opticos Design
Founding Principal
Berkeley, CA

Daniele Petrone
Piazza Hospitality
Senior Project Manager
Healdsburg, CA

Circe Scher
Piazza Hospitality
Healdsburg, CA

Chris Schultz
Launch Pad
CEO & Creative Director
San Francisco, CA


ULI Members: $850
Nonmembers: $1,130

Registration fee includes continental breakfast, reception/dinner, luncheon, and refreshments.

Cancellations, which must be made in writing or email to ULI Customer Service, will be subject to a $100 administrative fee. Cancellations must be received at least seven days prior to the start of the workshop to be eligible for a refund. No refunds will be granted thereafter. You may, however, transfer your registration, without penalty, to another member of your organization.


Hotel accommodations are not included in the registration fee. A limited number of rooms at the Harmon Guest House are available to program attendees at a discounted room rate of $299 single or double occupancy, not including the current 16% Occupancy Tax. To secure this rate, rooms must be booked by May 8, 2020. Rooms may also be reserved by calling the hotel directly at (707) 922-5262.