Small Scale Developer Forum: Building Small Projects, Building a Small Firm

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October 17, 2019 @ 8:00 am
October 18, 2019 @ 5:00 pm
21c Museum Hotel
900 West Main Street
Oklahoma City, OK 73106 United States
ULI Learning


Non-netforum Registration URL

Our prior fourteen Small Scale Developer Forums have toured us around a range of cities across the U.S. At each event we have learned first-hand about the challenges and exciting contributions of small scale, incremental projects.  For our fifteenth Forum we will be focusing not only on projects, but also the firms behind the projects – what drives their passion, how they are structured and the tough lessons they have learned through their evolution.

Plan to join us in Oklahoma City, October 17 and 18 for another exciting two-day program of project tours, small case studies, and lively panel discussions about building successful firms.  We will be hosted by Small Scale Forum stalwarts – Pivot Project – whose projects and mission driven firm will provide us an inside look at both their home city and what it takes to build a great firm.  OKC is one of today’s most vibrant second tier cities, acting as a magnet for millennials due to an affordable cost of living, a vibrant food and beverage scene, and a dynamic private and public redevelopment roster of projects.  Our forum will take place at the celebrated 21C Hotel, one of the most unique hotel brands that have curated art galleries and hospitality.

Don’t miss this exciting program.  Space is limited, sign up soon!

Course Leader

Jim Heid
UrbanGreen® Advisors
CRAFT Development
Healdsburg, CA

Jim is a real estate developer and strategic real estate advisor focused on the tools and techniques that lead to a more sustainable built environment. His consultancy – UrbanGreen® – advises government agencies, real estate companies and legacy landowners across the globe. In 2017, Jim founded CRAFT, a real estate company focused on incremental development and intentional place-building.  He currently has three projects under development in his hometown– an 8 unit Cottage Court with 4 accessory dwelling units, a 5,000 SF lifestyle driven coworking business, and a 7,000 SF mixed use complex.


An active member of the Urban Land Institute (ULI), Jim has participated in over 12 Advisory Service Panels, most recently Chairing a deep dive into Napa’s Oxbow District.  He writes and speaks regularly on sustainable design, resilience, and the value of small scale, incremental development.  His forthcoming book – Building Small: A Handbook for Real Estate Entrepreneurs, Civic Leaders and Great Communities – will provide a detailed look at the why and how of fine grained development based on national research and Forums over 14 cities.  The book will articulate why small scale development provides a more economically resilient and socially impactful approach to building and regenerating communities, than more common institutional methods.


Trained as a landscape architect at the University of Idaho, Jim went on to receive a Masters in Real Estate Development from MIT as way to more effectively integrate economics, development and design thinking.

Guest Speakers

Candace Baitz
Development Manager
Pivot Project
Oklahoma City, OK

Sam Day
Director of Urban Design
Wheeler District
Oklahoma City, OK

Jonathan Dodson
Pivot Project
Oklahoma, City, OK

Chris Fleming
Midtown Renaissance
Oklahoma City, OK

Jeremy Foraker
President and Managing Broker
Foraker Company
Oklahoma City, OK

Jeremy Hudson
Partner and CEO
Specialized Real Estate Group
Fayetteville, AR

Blair Humphreys
Vice President
Humphreys Capital
Oklahoma City, OK

Kara Lewallen
Real Estate Development Manager
City Center Development, LLC
Oklahoma City, OK

Martin McDermott
Managing Director
Method Commercial
Los Angeles, CA

Richard McKown
Ideal Homes, Terra Verde
Norman, OK


ULI Members: $850
Nonmembers: $1,130

Registration fee includes continental breakfast, reception/dinner, luncheon, and refreshments.

Cancellations, which must be made in writing or email to ULI Customer Service, will be subject to a $100 administrative fee. Cancellations must be received at least seven days prior to the start of the workshop to be eligible for a refund. No refunds will be granted thereafter. You may, however, transfer your registration, without penalty, to another member of your organization.


Hotel accommodations are not included in the registration fee. A limited number of rooms at a discounted room rate of $179 single/double plus tax, are available for program attendees if you book by September 25, 2019. Click here or contact the meeting hotel directly at 405-982-6900 to book your room.

Program Highlights

  • Intimate tours of small-scale projects with the development team
  • Behind the scenes discussion of project challenges and how lesson learned are informing new projects
  • Role of entrepreneurs in remaking cities
  • Lessons learned from small scale developers
  • Operating the small scale development entity