Retail and Mixed-Use Development: A Primer

Back to Events
April 20
1:00 pm - 3:00 pm
Live Online
Online DC United States
ULI Learning


Display registration button?
Non-netforum Registration URL
Display registration button above event description?
Display registration button below event description?

This course is being held April 20, 2020 from 1:00 – 3:00 pm EDT.


Developers can often find themselves under pressure from public officials, residents, and neighborhood groups to see more mixed-use development featuring ground-floor retail. However, successful execution of a retail-oriented mixed-use development begins with a solid understanding of how retailers approach site selection, trade areas, traffic flow, and building design. A successful project must feature both favorable retail market attributes, along with a thoughtfully designed facility.

Led by a 30-year veteran of corporate real estate and retail development, this new ULI webinar will begin with a solid overview of retailer economics, and will shed light on where retail uses will and won’t work as part of a mixed-use development. Beyond satisfying fundamental trade-area economics and demographics criteria, a successful mixed-use development must also feature a design that accommodates the business and operational needs of retailers.

Don’t miss this opportunity to better understand where and when retail makes sense in a mixed-use project.


David Greensfelder
Managing Principal
Greensfelder Real Estate Strategy

David Greensfelder, founder and Managing Principal, always focuses on real world, implementable real estate strategies and solutions for commercial (retail and office) and mixeduse projects. He has driven more than 350 projects spanning over 7 million SF with a finish market value estimated at over $1.25 billion.

David is a specialist in economic development and redevelopment planning, retail resiliency, understanding retail opportunities by differentiating between commodity and specialty retail, and analyzing the impacts of competing retail channels on bricks-and-mortar storefronts. David recently authored the Retail and Last Mile narrative in ULI-pwc’s 2019 Emerging Trends in Real Estate where he discussed how influencers, platforms, an evolving landlord-tenant relationship, and a new equilibrium between retail and other product types is reshaping the retail landscape, and how the “last mile” is the least understood and biggest force impacting all product types. David serves on National Academy of Sciences NCHRP research panels as an urban economics and last-mile expert.

David has managed the corporate real estate function for Fortune 500 companies such as Longs Drugs, and start-up and emerging companies such as solar firm Sungevity and Community Foods Market. David has implemented preferred development programs for Fortune 10 companies such as CVS/health as well as multi-channel start-ups. Skilled at managing organizational dynamics, and community and public meetings, David knows how to navigate organizational dynamics, how to diffuse opposition, and values transparency and open communication.

David frequently lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics, and MRED+D programs (where he is a Distinguished Visiting Fellow), the Haas Graduate School of Business, at USC’s Lusk Center for Real Estate Development, and teaches ULI’s Mixed-use Development Best Practices Professional Development program. He is a Director of Satellite Affordable Housing Associates and the Center for Creative Land Recycling, is an active ULI member (Urban Revitalization Council, Advisory Services, Education programs, and UrbanPlan and UP4PO steering committee, instructor, and trainer), and ICSC’s P3 National Steering Committee. David graduated from Pitzer College (The Claremont Colleges) with a degree in Business Economics, and the SciARC Foundation Program.

Registration Fees

ULI Member: $100.00
Govt./nonprofit Member: $75.00
Nonmember: $150.00
Govt./nonprofit Nonmember: $125.00

Program Highlights

  • Commodity and specialty retail
  • Active/non-active retail
  • Retail economics 101: How retailers make go-ahead decisions
  • Definition – types of MXD
  • Demographics
  • Traffic patterns
  • Market share
  • Site attributes
  • Role of design
  • Store layout considerations
  • Mixed use and urban design
  • Best practices – Facades, corners, sidewalks
  • Best practices – layout, back of house
  • Best practices – Separation/compatibility of uses
  • Best practices – Access and parking
  • Best practices – Utilities and building systems
  • Best practices – lighting and signage
  • Issues that separate cities and property owners
  • Understanding where retail doesn’t work and why