Mixed-Use Development: Best Practices and Study Tour

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June 10 @ 8:00 am
June 11 @ 4:30 pm
Intercontinental Los Angeles Downtown
900 Wilshire Blvd.
Los Angeles, CA 90017 United States


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Interest in the development of mixed-use properties is popular among developers, public officials, tenants, and consumers. However, ideas on how to effectively plan, finance, develop, lease, and operate mixed-use developments can vary widely. While popular, the successful execution of a mixed  use development requires a deep understanding of unique complexities of this product type. Individual visions for implementing a mixed-use development can sometimes fail to be grounded in objective analyses.

Often viewed as too difficult to finance or too complex to be profitable, mixed-use development is evolving into a model for more sustainable community development, more resilient neighborhoods, increased walkability, and more flexible project approvals. While financing, positioning, and operating challenges remain, two decades of experience have provided a refinement in thinking derived from valuable lessons-learned. Emerging models and best practices are helping real estate professionals more successfully develop, program, and operate this distinctive and vibrant product type.

This new ULI workshop will combine lectures, panel discussions by leading experts, and study tours of some of the top mixed-use projects in the Greater Los Angeles area. Hear the inside story of the challenges and triumphs of today’s successful mixed-use developments.


David Greensfelder
Managing Principal
Greensfelder Real Estate Strategy

David Greensfelder is the founder and managing principal of Bay Area-based Greensfelder Commercial Real Estate LLC which provides strategic planning, market research/analysis, and real estate development services to communities, financial institutions and investors, and develops for its own account as well as for other property owners and partners.  As a developer, consultant, and an experienced corporate real estate executive, David has driven more than 325 projects spanning 6.5 million square feet with an aggregate acquisition and construction value exceeding $750 million (finish market value estimated at well over $1.25 billion).

David’s expertise ranges from market analytics and location intelligence to real estate economics, overseeing due diligence, acquisition, land-use and entitlements, mixed-use project implementation, project management (design, leasing, and construction oversight), and asset management (including administration of existing portfolios).  Significant assignments include developing comprehensive retail and economic development strategies for cities, providing fee development services to technology companies in pre-IPO fundraising rounds, managing national retail store development programs for Fortune 25 companies such as CVS/health, developing market strategies for retailers and institutional owners, and specialized expertise repositioning “dead” malls.

Prior to forming his own firm, David was Director/VP and Principal of LandMark/NewMark’s Northern California office and managed corporate real estate programs for publicly traded Fortune 500 companies.  David frequently speaks at national and regional conferences, and lectures at UC Berkeley’s Fisher Center for Real Estate and Urban Economics and Haas Graduate School of Business, USC’s Lusk Center for Real Estate Development, and ULI and ICSC education programs. He serves on Bay Area-based Satellite Affordable Housing Associates’ Board of Directors and CCLR’s Board of Directors, is an active member of the ULI (Urban Revitalization Product Council, Advisory Services, and UrbanPlan steering committee) and ICSC’s P3 National Steering Committee.  David graduated from Pitzer College (The Claremont Colleges) with a degree in Business Economics.

Howard Kozloff
Managing Director
Agora Partners
Los Angeles, CA

Howard Kozloff is Managing Partner of Agora Partners. Agora Partners is an urban real estate investment, development and advisory firm working at the intersection of urban planning and real estate development and investment.

Prior to founding Agora Partners, Howard worked in both development and consulting, participating in opportunities ranging in scales, geographies and asset types. He has managed development and investment projects on behalf of small entrepreneurial firms, large public REITs and multi-billion dollar institutional funds.

Positions that Howard held include Director of HH Development Strategies and Director of Operations at Hart Howerton, an international planning, design and development advisory firm. In that role, he oversaw business, implementation and alternative investment strategies for projects ranging from mixed-use infill sites to mountain villages to coastal resorts. Prior to Hart Howerton, Howard was Development Manager at Santa Monica-based The Martin Group and, before that, at Macerich, a retail REIT. In both roles, Howard was actively involved in the acquisition, planning and entitlements of urban infill and retail properties. And, previous to Macerich, he was Project Manager at New York-based BRV Corp., focusing on urban neighborhood turnarounds through public/private partnerships.

Howard holds a Master of Urban Planning from Harvard University, a Master of Science in Real Estate Development from Columbia University and a Bachelor of Arts in Urban Studies and Design of the Environment from the University of Pennsylvania. Howard also served as an adjunct faculty member at the University of Pennsylvania, Columbia University and the University of Southern California, where he taught graduate and undergraduate courses in urban planning and real estate development. In addition, he has published over 50 articles and had over 25 speaking engagements in the areas of opportunistic planning and urban redevelopment.

Guest Speakers
(additional speakers to be announced)

Simon Aftalion
Development Director
Los Angeles, CA

Hal Bastian
Managing Director
Amalgamated Metropolitan Properties, Inc.
Los Angeles, CA

Chris Martin
Chief Executive Officer & Chairman
AC Martin
Los Angeles, CA

John Given
City Build Advisors
Los Angeles, CA

Jon Goetz
Meyers Nave
Los Angeles, CA

Vicky Hammond
Vice President
Coreland Companies
Tustin, CA

Jeff Kreshek
Senior Vice President – Leasing, West Coast
Federal Realty Investment Trust
El Segundo, California

Karin Liljegren
Founder + Principal
Omgivning Architecture + Interior Design
Los Angeles, CA

Zachary Streit
Senior Vice President
George Smith Partners
Los Angeles, CA

David Thom
IBI Group Inc.
Vancouver, BC

Amit Tyagi
Vice President
Newmark Capital
Los Angeles, CA

Registration Fee

ULI Member: $695
Nonmember: $925
Govt./nonprofit Members: $595

Registration fee includes tuition, course materials, luncheons, and refreshments. There is an additional $100 charge for on-site registrations.

Cancellations, which must be made in writing or email to ULI’s Customer Service Department, will be subject to a $100 administrative fee. Cancellations must be received at least seven days prior to the start of the workshop to be eligible for a refund. No refunds will be granted thereafter. You may, however, transfer your registration, without penalty, to another member of your organization.


Hotel accommodations are not included in the registration fee. Please contact the hotel directly to book your room at (213) 688-7777.

Program Highlights

  • Defining mixed-use and multiple-use development – urban and suburban
  • Identifying the components of successful mixed use – residential, retail, civic, office
  • Leasing and “curating” mixed use and multi-use projects
  • Making retail work as an amenity and anchor for vital neighborhoods and town centers
  • The underwriting challenge for mixed-use development
  • Operations, CCRs, and other legal considerations
  • Successful management of mixed-use projects
  • Project tours and case studies