Diane Caslow, 2017 Health Leader

diane-caslowTitle: Vice President of Strategic and Business Planning
Organization: MedStar Health
Location: Columbia, MD

Diane L. Caslow is the vice president of Strategic and Business Planning for MedStar Health, including strategic planning, business planning, market analytics, consumer insights and market research and community health. Previously, she was the vice president of Planning for Helix Health and held positions in Planning and Marketing at MedStar Good Samaritan Hospital and St. Joseph Hospital in Baltimore.

Caslow is the past president of the American Hospital Association (AHA) Society for Health Care Strategy and Market Development (SHSMD) and served on the AHA Long Range Policy Committee. She chaired the SHSMD annual conference, served as a faculty member for the Essentials of Strategic Planning seminars. She participated on numerous committees and task forces, including Bridging Worlds-The Future Role of the Healthcare Strategist. She has served on a number of non-profit boards in Maryland, including Greater Baltimore Committee Leadership, Maryland Society for Health Care Planning and Marketing, Children’s Guild, March of Dimes, Baltimore Pediatric Aids. She was selected as part of the first class for the Washington Urban Land Institute’s Leadership Program and is faculty for the Health Day program. She is on the Preservation Maryland board and is exploring her combined interests in preservation and adaptive reuse through a blog on Preservation Maryland’s website – Journey Through Maryland History – Exploring Maryland’s Twenty-four Counties. She was named one of the Top 100 Women in Maryland by The Daily Record in 2003 and 2008.

Why are you motivated to participate in the Health Leaders Network? How will your participation enhance your current and future work?

I am always finding new ways to expand my knowledge and explore adjacent areas that contribute to a healthy community. In addition to my strategy and market research roles, my oversight of developing the first community health function for our healthcare system has allowed me to explore some of these adjacencies. Being part of the program gives me another opportunity to cross-pollinate between the healthcare industry and those in the built environment as the traditional healthcare system accounts for a small percentage of what makes a community healthy. I will be able to enhance my own knowledge and also provide insights to others about the role of health systems in building healthy places. I would like to have a network to bounce ideas off of, gain insights on how healthcare systems can be stronger partners, and potentially take these learnings and apply them to projects within my own healthcare system.



ULI Health Leaders Network

The ULI Health Leaders Network is designed to empower real estate and land use professionals with the skills, knowledge, and networks to improve health outcomes in their professional practice and communities.