The objective of the ULI Marketing/Communications (MarCom) Forum is to bring together experienced real estate professionals who work in the marketing, branding, digital marketing, communications, PR, and/or design functions in their organizations. The MarCom Forum will provide an opportunity for these professionals to engage, learn, and share best practices and lessons learned with others in similar roles within the industry.

Topics of discussion can include (but are not limited to) the following:

• Communicating During a Pandemic – How Communications with Customers have Changed
• Crisis Management
• Branding a New Development
• Branding a Redevelopment
• Creating a PR Campaign for Public Art
• Effective Use of Social Media in the Real Estate Industry
• The Importance of Customer Engagement in the Post-Pandemic World
• Digital Marketing Trends for Real Estate

Get Involved

Forum Leadership:

Sapna Yathiraj
Marketing Director, BXP

Emmanuelle C. Slossberg
Vice President of Marketing,The Durst Organization

Ron Heckmann
President, Heckmann Communications

Ron Silverman
Partner, Cox, Castle & Nicholson LLP