Marketing and communications roles are essential to successful real estate development and ownership. The objective of the ULI Americas Marketing Communications (MarCom) Forum is to bring together experienced real estate professionals who work in the marketing, branding, digital marketing, communications, public relations, and/or design functions in their organizations. The MarCom Forum allows the top MarCom real estate professionals in the Americas to engage, learn, and share best practices and lessons learned with others in similar roles.

The ULI Americas MarCom Forum is a selective membership group of some of the most senior marketing communications professionals in the real estate industry. Applications open every spring and Forum leadership strategically selects a limited number of new members each ULI fiscal year (July 1 – June 30).

Click here (LINK) to apply now. Applications open in May 2025 for the 2025-2026 ULI fiscal year.  

The MarCom Forum meets in person at every ULI Spring and Fall Meeting and has periodic virtual meetings throughout the year. Please note that the promotion of companies, services, and products by members is prohibited*.

Topics of discussion can include (but are not limited to) the following:

• Property and development marketing and branding best practices
• The role of the CMO and the Marketing and Communications functions in real estate companies
• Topics specific to MarCom disciplines such as marketing, communications, branding, design, social media, content creation, marketing technology, use of AI and others
• Exploration of related MarCom strategies and tactics across all major commercial and multifamily product types including retail, office, industrial, hotel, multifamily and specialty sectors.
• Prohibited topics: direct promotion of members’ company, services, or products.

Membership Requirements:

All interested members are encouraged to apply for this opportunity during our annual application process. Prospective members must meet the criteria below for their application to be considered; most members exceed these requirements. Applications open every spring and Forum leadership strategically selects a limited number of new members each ULI fiscal year (July 1 – June 30).

Participants Must Meet The Following Criteria:

• 10 years + experience in the Marketing and/or Communications functions
• 5 years + experience in real estate-related organizations
• Full ULI member (Upgrade or Join if not currently a member) – required upon selection as an Americas Forum member
• Registration and attendance at two of every three ULI Fall and Spring Meetings, including attending the MarCom Forum session (an additional fee applies). Any prospective members unable to commit to this frequency should not apply. Active members who do not meet these requirements will become inactive.
• Promotion of companies/services/products is strictly prohibited*. Membership is intended to provide networking and learning opportunities only.
• To be considered for participation, please make sure to update your ULI member profile with your biography and profile information before submitting your statement of interest in the Navigator form below.

*Our community is for learning and networking, not selling. We expect our members and guests to refrain from direct promotion of their company, services, and products so that we can all enjoy the fellowship of a shared community peer group. Behaviors that are prohibited include direct sales approaches either at our events or via electronic communication; adding members en masse to email marketing lists; aggressive sales tactics of any kind; and disparaging any other companies in the same industry. We are here to learn from one another and share our expertise; if members and guests mutually agree to explore doing business with one another, we encourage those individuals to take it offline by mutual agreement and communicate separately from our events and community forums.

Get Involved

Forum Leadership:

Chair
Sapna Yathiraj
Founder & President, Panorama Marketing

Vice Chair
Emmanuelle C. Slossberg
Founder & Chief Strategy Officer, Connect10Strategy
Former VP Marketing, The Durst Organization

Communications Committee Chair/Programming Committee Co-Chair
Giana Pacinelli
Director of Communications, CP Group

Membership Committee Chair
Margy Sweeney
Founder & CEO, Akrete

Programming Committee Chair
Maura Schafer
CMO, RDC

Advisor
Ron Silverman
Partner, Cox, Castle & Nicholson LLP