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PopCourts! – ULI Americas Awards for Excellence Winner
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AT&T Discovery District – ULI Americas Awards for Excellence Finalist
May 11, 2022
Photo By Grant Gay
Operating at a cityscape level, the large outdoor 6K media wall is 104’ tall and 84’ wide. It is strategically placed at the terminus of one of the main streets in downtown Dallas, and viewable from eight city blocks away.
Photo By Rich Eimer
Jaxon Texas Kitchen and Beer Garden provides a casual, rustic destination with plentiful outdoor seating, providing guests the opportunity to “soak in” the immersive art and digital environment.
The AT&T Discovery District is the result of an extensive five-year collaboration between AT&T, Gensler, and City of Dallas, to transform an underutilized corporate campus into an immersive mixed-use urban environment. With offerings like purposeful outdoor spaces, free public Wi-Fi & 5G, dining, retail, and limitless entertainment opportunities, this 300,000-square-foot complex has been transformed into an active gathering spot for employees, the community and visitors to the city.
Photo By Stephen Walsh
A seamless 30-foot glass façade exposes the lobby, placing 70 million visually enchanting pixels of custom-created content on display and uniting the lobby with the greater development.
With over 92 million pixels, a 104 ft tall 6k media wall, a 30 ft tall interactive sculpture, an immersive lobby, over 100 speakers, and about 200 addressable ground lights, the AT&T Discovery District unifies physical and digital environments with a matrix of fully connected digital platforms embedded into the buildings and landscape across the four-block campus. This media-rich experience enables ever-changing artful content and digital take-over moments.
Photo By Grant Gay
The Exchange, located at The District, brings the city its first ever food hall located in downtown
In alignment with the Downtown Dallas Inc. 360 Plan, this major repositioning aims to advance urban mobility, enhance surrounding neighborhoods, and promote great placemaking for the city and its people. As a result, The AT&T Discovery District has created immense growth and new opportunities for neighboring hotels, retailers, local businesses, and nearby convention center.