PopCourts! – ULI Americas Awards for Excellence Winner
Learn more about 2022 ULI Americas Awards for Excellence Finalist, PopCourts! (Chicago, IL).
The AT&T Discovery District is the result of an extensive five-year collaboration between AT&T, Gensler, and City of Dallas, to transform an underutilized corporate campus into an immersive mixed-use urban environment. With offerings like purposeful outdoor spaces, free public Wi-Fi & 5G, dining, retail, and limitless entertainment opportunities, this 300,000-square-foot complex has been transformed into an active gathering spot for employees, the community and visitors to the city.
With over 92 million pixels, a 104 ft tall 6k media wall, a 30 ft tall interactive sculpture, an immersive lobby, over 100 speakers, and about 200 addressable ground lights, the AT&T Discovery District unifies physical and digital environments with a matrix of fully connected digital platforms embedded into the buildings and landscape across the four-block campus. This media-rich experience enables ever-changing artful content and digital take-over moments.
In alignment with the Downtown Dallas Inc. 360 Plan, this major repositioning aims to advance urban mobility, enhance surrounding neighborhoods, and promote great placemaking for the city and its people. As a result, The AT&T Discovery District has created immense growth and new opportunities for neighboring hotels, retailers, local businesses, and nearby convention center.